Therefore it is extremely important to set a schedule that makes human sense. One of the things they don’t realize is that Google will take as much money as you set into your budget. SET SCHEDULE – Many new advertisers get very excited about implementing a Google Ads campaign and program.Negative keywords are a good way to conserve budget after discovering that many ad dollars have been wasted by a “Broad” match campaign. Sometimes Google AI will robotically decide that certain keywords are relevant to your business and industry when in fact they aren’t related at all. Google has a very low threshold when it comes to deciding how “broad” keywords should be. Additional negative keywords may be discovered only after a campaign has begun with “Broad” match type. NEGATIVE KEYWORDS – Negative keywords should always be implemented right after standard keywords are applied.In some cases, “Phrase” match will be the winner but ultimately we will only discover the best match type after a series of tests and time. We will usually change the default to “Exact” match. SET MATCH TYPE – Google Ads will default to “Broad” match and depending on your type of business and campaign, this might not be the best option for you.Don’t just trust what Google tells you, use common sense and you should be fine. Therefore, it is incredibly important to keep the human touch and human eye on your keywords. However, they are still robots and software that are telling humans how to act. The truth is Google knows what it is doing. Google Ads AI will give you an infinite amount of choices after you have chosen the keywords you think will yield the most positive results. IMPLEMENT KEYWORDS – Keyword research is a basic element of all Google Ads strategy.Many uneducated marketers end up wasting advertising budgets and throwing away good money because they don’t have the knowledge of how much it really costs to manage a cost effective campaign. There is a threshold to how much money you need to invest in advertising that marketing people simply do not understand. SET BUDGET – Businesses and professionals need to recognize advertising is a slippery slope.The number one thing to remember is to test, review, test, review and keep on testing and reviewing. Every good marketer knows that there is no ultimate answer to marketing and advertising.
Google Ads can level the playing field as mentioned above for small businesses but at the same time it can also be time consuming and expensive. When we say to “be smart,” we are referring to overthinking your whole digital marketing strategy. BE SMART – Everyone thinks they know what they are doing after years of experience and degrees and certificates from various programs.
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